Here are the five recurring themes when we ask European tourists why Norway is their go-to holiday destination.
Fjords and magnificent nature
There is something very special about experiencing the vast – and spectacular – Norwegian nature. The deep, glittering fjords and steep mountainsides are not only breathtaking; they also give you a special sense of calm when you can let eyes and mind wander and just immerse yourself in the endless nature around you.
That is why for many, nature is the main attraction in Norway, whether they choose to experience it by car, on foot, by bike or on a fjord cruise.
Discover Norway's most beautiful fjords
Foto: Sverre Hjørnevik
Cabin culture
A Norwegian log cabin is much more than a place to stay the night; it is an entire vacation style that defines Norway and sets it apart.
It is a truly cozy and peaceful experience to huddle in front of an open fire after a long day in the mountains – or perhaps around a firepit outside, cooking fish you have caught in a river just down the hill.
Find your next cabin vacation here
Norway’s recreational fishing
Another popular way to enjoy the Norwegian outdoors is recreational fishing. Norway offers a variety of opportunities for both deep-sea and freshwater fishing that offers the perfect mix of relaxing scenery – and the thrill of the hunt.
The country’s varied animal and plant-life means that you can catch many different salt and freshwater species, such as salmon, trout, cod, mackerel and herring, which are all perfect for cooking and eating – preferably over an open fire as you recharge for the next days’ adventures.
Foto: Foap - VisitNorway.com
Outdoor recreation all year round
Norway is a true outdoor paradise, and what is makes unique is that the beautiful nature can be enjoyed just as much in winter as in summer. Many choose to go on skiing holidays to Norway – and visit again in the summer to experience the beautiful landscape on foot or by bike.
No matter which region you visit, you will find a wide range of hiking and biking routes of varying lengths, making it easy to adapt your route to age, fitness and time constraints – from short routes circling a mountain lake or cutting through an idyllic forest to challenging routes for experienced hikers setting out on a multi-day hike in the mountains.
Discover Norway’s natural gems
Foto: Elisabeth Haig Jacobsen
Cool and comfortable temperatures
Many European tourists have started visiting Norway as an alternative to holidays in warmer climates that increasingly experience heatwaves or torrential rainstorms.
The temperatures in Norway are comfortable for everything from long, intense hikes to days on the beach or city sightseeing, offering perfect conditions for active or relaxing holidays – and even on rainy days, the country offers plenty of indoor activities for both young and old visitors.
